Keith Lee

Now let me move on to the next person." You need to find at least three things that you do well or that you've done exceptionally well or, and that you could repeatedly do for the next person so that when they think of the next opportunity or they connect with someone else, they can say, "Oh yeah, I just met X, Y, and Z, and they do blah, blah, blah, blah, blah." You make it easy for people to remember you.

I've met a thousand Keiths, okay? But I remember Keith Lee because he's the guy who rates food.

You get what I'm saying? So make it easy for people to know that there's something that they can attribute to you to make it undeniably true that you are the one that is best for the job.

And so the biggest takeaway here is just to build a network of not only people who you know, but more importantly, build a reputation that makes people want to advocate for you.

It's like, I know how y'all niggas...

Y'all niggas, uh, uh, done tried to fry Keith Lee.

Yeah.

Y'all done tried to fry Tab.

Hey, not yet.

Hey, shout out y'all on that Keith Lee video.

Y'all want to start me by some more dumb

stuff? Keep it going, keep it going.

It's Keith Lee Raw Part

2.

We have some opinions for you.

Even just regular, um, I guess social media influencers, they be making some money now, man.

Like, you got somebody like Keith Lee.

I know he used to, um, I know he used to fight and all that stuff, but he really blew up just off of s- his social media type stuff.

And so I think, I think that's where it's at, and that's what make these weird...

These are content creators that only a certain amount of people know.

Um, and you know, with the content creators, you could have your own little pocket and make millions of dollars without somebody all the way on the other side not knowing who the hell they are.

So when they pan to somebody like a Keith Lee, somebody might be like, "Who the, I, I don't know who that is." And like, "Oh, he's a food, he's a foodie type per- he review food, food restaurants," and you probably never heard of him a day in your life.

So it's a lot of that now.

Right.

Or Brandon from Vegas, or, or, or Keith, or-

Mm-hmm

... or the, the...

You know, you mentioned Brandon-

Very

... and, and Keith.

Mm-hmm.

Like, the outrage, the kinda like, the kinda like, the kinda like spectacle of outrage kind of is the point, but also, like, the spectacle of, like, accountability is the point, right? So speaking on, like, the utility of it, right, like, there's ...

You know, thinking about, like, like Keith Lee, for example, right? So Keith Lee, for folks who are not familiar, um, he's a Black American, um, TikTok creator, but that also does, like, quote-unquote, "honest food reviews." And he has an entire system which is he sends his family in to buy the food because he's not recognizable.

They bring in the food, and he does the food reviews in the car, and he does a kinda like X out of 10 ratings, right? And it depe- and it's gotten to the point where, um, when people start to figure out what city he's in, for example, when he was in, when he was in Atlanta, it was very infamously-

infamously-... kinda like, kinda like, kind of vitriolic because he started sparring and quarreling with, like, some of the rest- uh, some of the restaurants there that were very Instagram-focused, right? So there's, there's, number one, there's a way that, that, that, that, it seems to me, food reviewing, at least, like, the, the performance of TikTok food reviewing, um, number one is a way to hold accountable what is perceived as bad business practices, right? But also, then on the flip side, you have someone like Dadi Snacks, which is actually an account that's for, like, a popcorn, like, a South Asian popcorn company, but the son of, like, the business owner's.

And so it's like, I'm not interested.

When I saw they was going hard on Keith Lee, I said-

Oh

... nah, I said, "Nah, nah.

Not with all the businesses.

This nigga didn't say it."

Yeah, not Michigan's own Keith Lee.

Bruh.