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Keith J. Krach

Keith J. Krach

Businessman and former United States Under Secretary of State for Economic Growth, Energy, and the Environment

Jul 28, 2026

EddieHOST
2:52
Mm-hmm.
2:52
And that's the most important job of any CEO, and I really believe that the organization, the company with the best people, wins.
3:02
And the key is how do you get them working together as a team, right? You know, the way I believe in that is you've gotta have a North Star, uh, a noble cause.
3:13
Uh, you also need an enemy, um, because, you know, that stops the water cooler talk.
3:18
Nothing gets the blood stirred.
3:20
You know, in the United States State Department we call it adversary, but in business we call it an enemy.
3:24
And then the third thing you need is you need a plan.

5 MINS LATER

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8:39
Plan your family fun at visitmo.com.
5:12
So what did those two experiences teach you about trust you know, in a business strategy.
5:18
Yeah, I mean, trust is the most important word in any language.
5:22
That is the basis for your business relationship, personal relationships, all of that.
5:28
And, you know, I would always stand up in front of our employees or at our big user conference and saying, we're not in the software business, we're in the trust business.
5:38
We deal with people's most important documents.
5:40
Those are the ones that you sign.
5:42
And, you know, with my experience serving the country, running U.S. economic diplomacy, that was also the biggest factor is trust and bringing allies in.

11 MINS LATER

16:22
What are some of the other things that you guys are pulling out?
28:20
What are you seeing, and what are some of the reactions of young people who might not have gotten a, a full understanding of America's birth, uh, now getting it through this event?
28:29
Oh, it's, you know, it's amazing, and I've seen it all over the country because y- you know, one of the, we- one of the things we've done is we have our freedom trucks.
28:38
Those are six 18-wheeler, wheelers that are crisscrossing the country, which are mobile museums, high-tech museums.
28:45
And you've got at your civics lesson and your history lesson right there.
28:49
We also have the Freedom Plane crisscrossing with, with the founding documents, documents that have never been out of the National Archives.
28:57
And they go, they go into local museums for about a week, and then they fly to the next city.
29:03
And then...
31:45
Tell us about what happens in August, 'cause I'm as excited about that as anything.
5:46
sure it's going to be...
5:47
It will be packed.
5:48
It'll be packed.
5:48
It'll be fantastic.
5:49
So if you look at what Freedom 250's mission is, in terms of leading the nation's 250th anniversary, it's a year-long endeavor.
5:58
We have thousands upon thousands of events, hundreds of initiatives, and it's all about bringing Americans together, not only across sporting events, but also in the schools, the universities, faith-based organizations, companies, institutions.
6:15
You name it.
9:14
So I assume you have a component for all of that to show younger Americans that this is what America is about.
6:59
Uh, what are the fears that you're hearing most from families right now?
7:04
Well, I th- you know, I think sometimes i- it's exactly as you pointed out, that this is left out of the history books, and it's left out of schools.
7:14
Now, I think, you know, this is a great opportunity during this 250th year.
7:19
We're doing a big focus.
7:21
I know you are t- have a tremendous focus in terms of making it fun for the young kids.
7:28
And there's so many great lessons out of the Bible.
7:31
There's so many great lessons from history.

8 MINS LATER

16:02
Uh, what should families, churches, and visitors expect when they arrive?

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