Yep.

Without leads, there's no contracts.

Without contracts, there's no sales, Frank.

E- easy.

So let's keep leads coming in no matter what.

I don't care if I'm sick, if I'm tired, if I'm late, if I'm not feeling good.

I don't care if I'm freaking dead, there's still gonna be leads coming in.

How do you help people out there, Keith?

OK.

In the Marines, we just call it chow.

Right.

So every single day I made a protein shake for my lunch.

For four and a half years, I had a protein shake for my lunch.

Why? Well, not only is protein really important for your diet, but it's because I can suck down my lunch while I'm talking to a seller on the phone and they're none the wiser.

I don't have to chew my food.

If you're really interested in real estate, you know, and this is where you grow into.

So when you started years ago without that system that you have, and now 10 years later, what would you say has changed? How you think of investing? What has changed in the game and the market of real estate? And how is this tool maybe helping you become a better investor?

There's a couple of things that I'll, I'll bring up.

One of them is internal and one of them is external.

When it comes to let's go, let's start external and work our way in.

So external, the landscape of real estate investing is completely different.

Like we have These 10 years have absolutely been shattering to people because things have progressed and we've had so many weird things happen like COVID, for example, and interest rates plummeting and people are overbuying, you know, 60, 80, a hundred thousand dollars there.

They're bidding up these houses in 21, 22, 23, and then interest rates like got really high and it's a stale market.

But without getting into too much planning and analysis, and trying to put all your ducks in a row, right?

in terms of your thinking, and then how you had, uh, developed it.

[laughs] Uh, there's a phrase, "Necessity is the mother of invention." Uh, Tony Robbins says, "Oftentimes we are not missing the resources, we're missing the resourcefulness." And so for me, dude, I, I wasn't freaking home.

I was never in it, and I couldn't do anything about it, right? Marine Corps says, "You're going in.

Go to China." Great.

Yes, sir.

Next thing I know, I'm getting off a plane in China.

Now you're in Japan.

Um, where do founders confuse freedom, uh, and delegation with abdication?

Number two,

let the leads come to you.

If there's a whole bunch of people here where you're pulling a list of a thousand folks and then you're cold calling them, you are manually hunting for deals every single day, you're gonna burn, that's not efficient.

You're going to burn out.

Okay.

You're going to quit before you're successful.

Like 99% of the time I have seen it.

Why? Because I don't want to waste my time.