
Katja Forbes
CX strategist and author of "Machine Customers: The Evolution Has Begun" at The CX Evolutionist; Executive Director of Client Experience at Standard Chartered Bank.
3
APPEARANCES
3
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
SEP 28
Jul 2, 2026
The emerging world of machine customers - Interview with Katja Forbes
16:24
16:34

Katja ForbesGUEST
Tyler is my erstwhile delegated agent for all sort of presentations and commentary that I do about delegated agents.

Katja ForbesGUEST
Tyler has a credit card through a credit claw option, which is basically it takes my credit card, obfuscates it, and the credit card number is never actually passed to Tyler.
23 MINS LATER
Why Agents Will Buy, But Marketing Must Stay Human
28:17
28:34

Katja ForbesGUEST
Then, you know, we're all talking about KYA, so giving agents, um, immutably, provably consistent i- identities that we can say, "This agent belongs to this business or this person and has these governing constraints around it." But there's then the next step behind that, which is know your human.

Katja ForbesGUEST
Who is the human counterparty in the liability chain there who's ultimately going to be accountable to pay the bill? Like, the agent d- And I think that's partly what Bank of Bots is trying to solve, that the agent has money that it is authorized within whatever constraints it's allowed to operate in to use for the purposes that it ha- it, it has been instructed to act on.
8 MINS LATER
S
37:14But yeah, so this pause, I'm just curious about how you think about that.
E20 | Why Katja Forbes Wrote a Book to Stand Above the Pack
13:55
14:10
14:28
14:40

Andrew GriffithsHOST
But how did you make it s- how did you differentiate it and ensure that it had the right depth of credibility for people that would actually read it?

Katja ForbesGUEST
On the relevancy, I took an 80/20 rule for this book, which was that by the time I published it, it would be 80% right and, you know, and things would be still appropriate to talk about.

Katja ForbesGUEST
But in the following, like, maybe six months, about 20% of it maybe would move on.

Katja ForbesGUEST
Um, some of the experiments that I ran using Perplexity's Comment and ChatGPT's Agent Mode, um, the findings that I have from them are still valid and, and, and accurate.
8 MINS LATER
