They're trying to figure out like, what do I invest in? What's important? What's working? When you came on board, what did you focus on? What was your priorities and have they changed at all over the last few months?

Yeah, that's a really great question.

I think my journey at Apollo has been very unique because basically two weeks after I started we lost our company LinkedIn page.

which I'm sure maybe not everyone who's listening understands the weight of that.

But I think in the GTM space in particular, it was a pretty big deal.

Not necessarily for Apollo and how we were able to grow as a company, because I think funnily enough, it didn't affect our ability to grow as a business whatsoever.

And in fact, we had Apollo's best year ever.

So what are you doing for those marketeers listening to this? What do they do when they think about customer advocacy? What would you prioritize? What would you recommend?