
Katie Naughton
Founder of Drive Her Forward, a leadership platform for women; entrepreneur, investor, and former auto dealership owner.
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Sep 8, 2026
Lessons in Leadership with Katie Naughton
3:42
3:51
4:04

Katie NaughtonGUEST
I ended up selling radio advertising for a while because that was just kind of the next best thing.

Katie NaughtonGUEST
And I will say that I worked at the dealership, you know, for like the summers and I sold cars and all that, but never really like committed to making a career out of it by any means.

Katie NaughtonGUEST
it kind of hit me because everyone was looking at me going, why are you here? You know, your father is spending all the money in advertising.
13 MINS LATER
17:30
What are some of the things that you find your clients struggle with in general, like in being successful female leaders? I mean, I know there's a self-care piece to this, but what do you find are some of the biggest problems that you hear from your clients and what are some ways that they're doing to kind of manage that?
Why Women Leave Money on the Table — Lessons From a Female Dealership Owner
6:55
7:04
7:15
7:22
7:29

Katie NaughtonGUEST
know, I had worked for myself for so many years, you know, 10 years of being a leader and, you know, calling the shots for, you know, my business and my life.

Katie NaughtonGUEST
And then getting into going to work for somebody else at DSMA, you know, I became an employee again.

Katie NaughtonGUEST
I just had to deal with some of the challenges that I forgot how to deal with or didn't realize was were still issues at the point.

Katie NaughtonGUEST
And, you know, so I took a lot of that experience and coupled that with my time at Kia.

Katie NaughtonGUEST
There were so many days where I would sit in my office and just wish that I had more, where I had somebody that I could talk to more.
S
12:23Susan JonesHOST
Do you have is it kind of a step by step on how to improve your negotiation skills? Maybe walk us through, you know, certainly don't tell us all about the course, but what are some of the first steps that someone can take if maybe they recognize that they have a problem with, you know, owning their worth and being able to negotiate?
