Are you

not a live caller, no? No.

Live caller.

Live caller.

No.

Live caller.

Oh,

They had cheerleaders.

Who were some of the country artists you were listening to back

then? I like Miranda Lambert.

There's a girl named Brandy Clark.

I don't know if you know Brandy Clark.

Sounds familiar.

She writes...

I think she started off...

What was like the push or the catalyst that made you decide to do that?

What are your thoughts on that?

I love this question.

I have a lot of thoughts on this actually.

The first thing that comes to mind is just that you're limiting your own potential.

At the end of the day, when we think about, you know, I've been in business for eight nearly nine years and And I've seen it all.

I've been in business in 2018 where online coaching was not a thing.

I there saw the boom of the fitness industry in 2020 where online coaching in Australia at least became really, really popular and people were growing and scaling their businesses.

So it feels safe hiding behind that brand or that name or that fitness account or just the the posts with just text on it but it's like exactly like you're saying people need to know who you are and that's who they connect to so yeah that's awesome you touched on organic content and that being sort of like one of the the main things that you help your clients with is growing more of like a organic strategy which I think a lot of people listening are probably stoked to hear because I think there's so much chat around meta ads and needing to pay and all that sort of thing which obviously has its place but with building a personal brand and growing online, what would be your approach to getting started with having more of a strategy with your organic content?