Skip to main content
Kate Crane

Kate Crane

Kate Crane is Founder & Career Coach at Direction Over Perfection and host of the Direction Over Perfection podcast, helping young adults and early-career professionals. She is a former tech executive who scaled a DoorDash business line to $500M+ and previously was VP at OpenTable.

Aug 24, 2026

18:03
I'd love to hear how you got to what you're doing, what led you there and the challenges you experienced to get there.
18:11
There's like one more step I want to talk about.
18:13
When I went from consulting or I went from the client side to DoorDash, it was, I want to go to food.
18:19
I went from driver to merchant because I'd never been on the revenue side of the equation.
18:24
I'd always been on the cost side.
18:26
And I saw that as a risk professionally, that cost side is what gets laid off first.
18:30
I wanted to be on a revenue generating side and I also love restaurants.

13 MINS LATER

31:30
Given everything, your career journey and what you do now, what is something that you could advise people who are wherever they are in their career, early career, mid-career, late career, that they can take away today from this conversation that they can employ when they're thinking about reinvention or transformation? Yeah.
8:11
Can you take us back to Baltimore and your relationship with your father, maybe a little like family dynamics stuff? And also, if you remember after you answered that, did you become a journalist because of your relationship with your father and what happened?
8:24
I was like the quintessential daddy's girl.
8:27
Our family dynamic was mom, dad, me.
8:31
I had a sister, sister, mommy's girl, me, daddy's girl.
8:36
He had a trucking business in an industrial part of Baltimore.
8:40
And I loved, he had this 1975 Mercedes.
8:43
And like, I loved riding in that car down to Curtis Bay.

26 MINS LATER

35:10
And what about that with your family and worrying about getting them killed? What are some of the concerns there? Or, sorry, what were some of the concerns there?
speaker_0HOST
33:10
Right, right.
33:11
That they're getting hundreds of applicants in a, in a very short pe- period of time.
33:15
So I had a role open last fall, um, for experiential marketing at OpenTable.
33:21
Like, this is like the coolest job in all of the jobs anywhere in my mind.
33:25
Like, who, who doesn't wanna go run events for OpenTable? That's like so...
33:31
Like, I would love to do that.
33:33
So the, this woman, um, gets to an interview with me.

15 MINS LATER

speaker_0HOST
48:56
Mm.
3:34
And so where did it all start with you? Where are you from? Where did it all start? What's your life story?
3:40
Sure.
3:41
Yeah.
3:41
I'm from Fort Worth, Texas.
3:44
Fort Worth is a funny little town.
3:47
It's the sidekick to Dallas, as many people believe.
3:51
Fort Worth is pretty distinct in its own right.

12 MINS LATER

15:45
Can you just help us understand how that growth journey worked for you?
1:15
So, um, maybe just talk us through sort of your early career and, and that decision to, to move from art history into more of a business focus.
1:24
Yeah.
1:24
Um, well, thanks for having me, uh, and I'm happy to dive in.
1:28
Um, I was pretty myopically interested in art history from an early age.
1:34
I took AP Art History my junior year in high school, um, and then went to study both art history and business at UT Austin, uh, for undergrad.
1:42
And through that timeframe, I had five different internships in the arts.
1:47
So I was really kind of building, exploring the space.

28 MINS LATER

29:24
You're there, "I'm here to solve your problem." And if you focus on that rather than trying to prove, uh, you are good enough, just focus on, "I need to help the hiring manager to solve their problem." And I think if you, if you do that mind shift, I think it's a good trick for you to walk into the interview, uh, more confident and, and perform better.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.