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Karen Kaplan

Karen Kaplan

Co-founder of A Little More Special, a lifestyle brand with Jen McKinney offering easy recipes and hosting tips; veteran package design and brand strategy professional.

Sep 8, 2026

11:05
That said, if there's something a little bit more involved, there are some steps which Karen can talk to you about.
11:11
Oftentimes, actually every time that we are planning on hosting something, we talk about it like a week before.
11:21
We think about it a week before, at least a few days before, and try to envision what the meal is.
11:27
is going to be.
11:28
For instance, let's say it's a small dinner party.
11:31
What are we serving? What do we want to build something around? So maybe you pick one thing to focus on and then what's that recipe? What ingredients do I need? Start building a little grocery list off to the side.
11:45
And then what kind of sides do I want to serve with it? And so if the overwhelm is like the whole thing, pick maybe just a main course or really star salad.

7 MINS LATER

19:20
So, Karen, how did your background in branding influence how you present your lifestyle content?

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