What's your criteria of green light this?

You know, I, I, I feel like it's very s- kind of similar to maybe the traditional models even in, you know, Hollywood or the film and television industry or even the book publishing industry, right? You have somebody who is making certain educated, you know, judgments about, you know, based upon their experience, based upon the information that they have from the prospective creator.

Right now, at our sta- uh, at our current stage of developing this creator ecosystem, our first criteria is about follow through, right? Is this creator serious enough about their project, about embracing this technology, learning it, right? Because there is a learning curve, right? In order to develop really high va- high fidelity audiovisual content with generative AI.

Um, are they really interested in understanding what the micro-serial format is about, right? There is room for creativity about it, right? But there's also a specific formula of why it tends to work, and they have to be humble in understanding what that is and trying to adapt their storytelling to that format.

If you wanna make traditional stuff, by all means go back to Hollywood, right? [laughs] But if you want to embrace this kind of new era and what consumers are telling you what they want with their action, with where the money is going in the internet or in media in general, right? You gotta meet your audience where they are at, right? So our first criteria is like, how serious are you about that? Our second criteria is about their idea, their creative.

What is their logline? What is their script like? Do they even know what a logline is, right? Uh, can they communicate the concept of it? And is that concept something that we, in our experience, right, whether it's from the technological side that is not traditionally trained or the creative side that is traditionally trained from, you know, film schools and whatnot, what do they subjectively think is, you know, are the legs of the sto- this idea, right? Is this idea compelling? Sometimes it may be biased towards, oh, this is more unique and original, and it's less seen.

Let's give it a try.

Mm-hmm.