Do we think that privacy regulation has actually made consent, meaning I guess in the most direct sense opt-in or opt-out, meaningfully better for users? Or are we just creating more friction and noise than necessary without actually meaningfully improving control?

It's a really good question.

I mean, uh, to start with, nobody likes banners.

I mean, consumers generally dislike the banner.

It keeps them from getting to the site.

Businesses don't like them because they want people to come into the site.

Uh, you know, I'm not gonna express opinion on behalf of regulators, but based on the fact that these laws for the most part don't require them, I'm not sure that the regulators are specifically looking for a banner.

Do you wanna tell us a little bit about that?