Justin.tv

TikTok might be taking off, but at this point, YouTube still holds an important advantage, and it's one that's grounded in the platform's past.

By 2011, the year Snapchat was founded and Twitch was launched as the gaming offshoot of Justin.tv, YouTube had surpassed 3 billion views a day and begun experimenting with monetizing channels beyond exclusive partners.

A year later, it opened the YouTube Partner Program to everyone, allowing all creators an opportunity to make money off their products, a remarkably prescient recognition that the platform only went as far as the creators populating it.

Then, in 2013, an ascendant platform threatened to undercut YouTube the way Twitter had undercut blogs, by promoting short-form.

So now, like, how, how, how is he being compensated? And he's being compensated with ownership of his film, um, after 25 years, but how can other people be compensated for creating these, these massive institutions of wealth? Um, I've mentioned this before, I'll say it again.

Um, even when you think of the success that Kai Cenat and all these streamers are having on Twitch, there's a direct correlation between Soulja Boy and Bow Wow and Twitch, and that is because Soulja Boy and Bow Wow got on a platform called Justin TV, right, in the, in the, in the, the early, late 2010s, 2000, I mean, I'm sorry, 2000s.

You know, 8, 9, 10 around that.

And, and Justin TV, with the success of Soulja Boy and Bow Wow, decided to make a video g- Video game streaming version of Justin TV called Twitch.

And so there would be no Twitch without Soulja Boy and Bow Wow, right? And so how come Soulja Boy and Bow Wow don't own part of Twitch? 'Cause again, we run and make things really, really cool, but we have to think about before I s- before I talk about this brand, before I join this platform, what impact is it going to have on my community, my culture, and how can we benefit the most from it?

So when you're going to corporations necessarily to tell these stories, you know, w- w- number one, like what do you think corporations should be doing to invest back in that, that ca- that cultural capital? And-

And that turned into Twitch, I think.

No, that was Justin TV.

I think that was Justin TV.

And I was on both of them.

And then I was on something called Bamboozer.

I remember that one.

and they just blew it they just stopped existing i think vimeo ended up buying them and so well

well the justin tv one which i think was twitch i think it turned into well there was twitch and justin tv for a while were owned by the same company uh and justin tv oh god i was so mad Yeah, it evolved directly into Twitch.