Justin Thomas Copeland

How are we going to deal with the different ecosystems that are out there in terms of social and entertainment and sports and retail? All those things are going to require knowledge and capability, and the new CEO is going to need to make A&A the go-to place for everyone from CMO to entry level across all the different industries and all the different verticals of work to be able to have this as the go-to place.

Yeah, and what's interesting is on the 4A side, Justin Thomas Copeland has come in and started a new era of the 4As.

We're going to get a new era of the ANAs.

What is the type of collaboration, or what do you hope to see how these two organizations change how they interact and work together? I know there was already steps this week by having the 4As, the IAB, the ANAs come together.