jump-up

So that's where it started to escalate and the label was getting a bit bigger.

What else was happening in terms of Jump Up? Because Low Down Deep is such an important label and rave and I don't know thing in Jump Up.

At the time, were you guys the only people doing it or was there loads of other Jump Up things happening at the time for that sound?

Do you know what? I'll rewind back a little bit then because I think like when I first started listening to it, like 96, 97, 98, it was, I would say, and people would argue they'd have their own ideas on it, but I would say that that there was a lot of jump up sound in those in that era like ronnie sires cross dj dire um hype like yeah my dad aphrodite and then it got to a point in around 99 around 99 where the likes of bad company ed russian optical Ram kind of started moving fusion.

The sound started getting harder and I loved it.

I absolutely loved it.

I think because I'd been listening since like 94 and it was more on the jump up tip and then it got to that era and it definitely got harder with the sounds like a little bit more darker.

Yeah.