Mm

... you know, late millennials, you know? Um, to men, to women, you know? And, um, so I guess ultimately what I had to do was decide very specifically to serve the identity that my brother had come up with when he per- conceived of the brand and admit that, you know, fine, now there are all these trends, and that's great, but if we're not aligned with who we are com- you know, confidently, um, we're just going to be a copycat.

And really, I am allergic to being a copycat, like, like intrinsically.

I don't know what it is, but like...

Uh, and, and just serving, you know, my brother's, um, uh, vision of, that we serve, like that, that we're affordable and, um, we're accessible, you know? We're not a luxury brand.

We're always accessible.

Perfect price point.

Yes.