What are the things that you do to bring this one seamless zero friction experience together as well as the culture of the staff as well?

I mean, first of all, of course, as an airline, it has to be safe and making sure that it's punctual.

So that is a table stake that every airline, of course, needs to operate in.

On top of that, it is really to make sure that the digital assets, our app, which we just relaunched now in March, it's your travel companion, to your point.

whatever changes there might be in your journey that we keep you updated.

That's one dimension.

Then the second dimension is then making sure that our facilities, both at the airport and in flight, meet the requirements of today's customer.

What's the most efficient or enjoyable way to do so? Where is conversational travel headed, do you think?