Juan Cabral

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The advertising agency Cadbury was using, a company called Fallon, brought the marketing director an idea from a young Argentine director named Juan Cabral.

No dialogue, no visible product until the very last second.

Ninety seconds of a man in a gorilla suit sitting behind a drum kit, waiting.

He was good, Paul.

Juan Cabral came in he is a director of some repute and he has made a new film called The Match about the infamous game between Argentina and England Mexico 86 hand to God goal of the century

he also did an advert Paul we won't spoil it for people he did a very

special advert in his time in this country Brian Reade author and journalist written a lovely book about the cop we find out an awful lot about the iconic cop Anfield And we had a bit of a chat at the top of the show.

And it was, I guess, manna from heaven for the people behind it that England paid Argentina again.

And it was a game that mattered.

Juan Cabral is one of the directors of the film and he's with us in the studio.

Hi, Juan.