What was one thing that you did differently on purpose, designed differently because you hated the way that it had been done before?

Yes, I love this question, Jackie.

So I grew up with the idea of executive presence, which is act like an executive, act like the corporate CEO and behave that way, talk that way.

And that's what's going to get you to the top.

And I've turned that on its head.

In my mind, presence, I call it signature presence or I call it leadership presence, is really you, who you already are, but the most refined version of that.

So the most polished version of you, the best of you, that's presence.

What are the most painful points for people during the process? And like, what are they nervous to do or don't want to do or whatever? Yeah.

So I'd love to hear your ideas on, on the visibility piece.

Yeah, so first thing is really simple.

Being visible within the company that you're in is probably the first step.

And if you have a founder that seems sensitive to this, um, for whatever reason- I would suggest having a direct and open conversation and just saying, "Hey, listen, I'm really trying to grow, um, as a thought leader around X. Wanna make sure you're comfortable with that.

You know, obviously you're the CEO and founder.

I so respect you and look up to you, and I'm thrilled to be working alongside you, just wanna make sure you're comfortable." That goes a long way.

That transparency goes a long way.

But what is, what is your background? Like, tell us a little bit about yourself and how you became such an incredible expert in communications and visibility and presence and all of this.