Journal of Marketing

And every journal has an explosion in papers.

I know the Journal of Marketing this year is about twice the number of submissions they had last year.

Every journal that I know is now well over above 1,000.

Some are well over above 3,000, 4,000 submissions.

So I think there is a very thin line between saying, well, I had to do certain things, so I expect young people to also do certain things.

It depends a lot on the thing.

I mean, I remember my very first papers that we submitted, we submitted them, printed out to the Journal of Marketing.

And I remember even, I mean, before somebody used typewriters and everything, and then there was this discussion, yeah, but once we use Word, it's so much easier because you can move stuff around.

It was built on a three in-depth case studies.

By 2012, the Journal of Marketing, about as serious as it gets in our field at the time, had a whole paper defining brand love.

And in the May-June 2026 issue of Harvard Business Review has Marcus Buckingham, who created StrengthsFinder and spent years at Gallup calling love the most powerful force in business.

So just to sum up, there's a lot of history, let's call it.

Remember, fake demand creates resentment once they check it out and see it is not even true.

In fact, that's what the study showed out of the Marketing Journal, that synthetic scarcity, right, fake scarcity, especially about demand, raised resentment and feelings of betrayal, which of course you know destroys trust.

Another thing to take a look at is supply.

How many people can attend, enter, be served? You see in restaurants where they put everyone by the window.

Which is why people make like exercise playlists with a steady beat because you want to get your heart rate up.

And in 1982, Ronald Milliman published a study in the Journal of Marketing that quietly demonstrated something way more powerful than these like Satan demonic shit.

When a supermarket played slow tempo background music, shoppers physically moved more slowly through the aisles and ended up purchasing significantly more.

It's like the same ideas why you don't go to the grocery store hungry.

He has a podcast with attorney Nancy Lasher called Profit, Power, and Policy.

He's been published everywhere in Journal of Marketing, Public Policy and Marketing, Journal of Marketing Management.

Being the dean of the School of Business at the College of New Jersey, he's eminently qualified to talk about business ethics.

We're also going to get into NXIVM and crypto and...