So maybe for those who are listening that maybe don't know what it is, maybe give a little explanation and what the genesis was behind it, how it came to life.

Sure.

I'd be happy to.

So, uh, well, first, to reiterate kinda what you said about awareness, I'm sick and tired of it, but that's because I've been embedded in it, right? My echo chamber is all about, you know, mental health crisis and the opioid addiction crisis and the hiring crisis, and all these crises, right? And I just got sick and tired of talking about it.

And not to say that we shouldn't keep talking about it, how important awareness is, because lo and behold, I found myself in groups all over the place that really have no idea that there is a crisis still.

So I think the awareness stuff is still wildly important, but you and I both, right, we're builders.

We, we like to get our hands dirty.

Yeah