And I think that's the easiest way for a shop to get them to buy in.

Now, you know, taking photos, I think lots of shops can improve there.

A lot of them have started doing that from what I've seen, especially these ones I'm meeting at conferences.

But a lot of them haven't transitioned to video yet.

So I wanted to hear you guys' opinion on video and not videos on maybe everything.

But I see dealerships all the time do videos.

And again, it's just a next level, maybe again, building trust and visibility.

And they're like, oh, I don't like that.

Like, how did you even think that this looks like something I should do and bring it to the automotive industry? Whatever sparked that.

Yeah, I would say, um, wasn't like I popped out of bed one day and it's like, I need to build like AI tools for auto shops.

Like that is, it's been a trial and error and failure after failure to get here.

So.

I said we've been doing this business for a year and a half, but in reality, we've been doing it for almost four years now and just have had two failed businesses prior to that where we built different tools and it didn't work.

And we adapted and we adjusted and we learned more, especially in this industry.

So my first... my first company right out of college pretty much was a, a tree servicing company.

Tell us what you do.