Right.

Right? So ...

'Cause it's just that, it's just that saying, right? Like, everybody wants to buy, nobody wants to be sold.

So me calling and saying that I can do something is different than me showing them, right? So what I did at the time, like, Instagram was really kinda kicking off in the space of being able to, to market yourself most effectively.

And so I just set the example.

I'm like, "Hey, I just put this home..." Like, every home that I had an opportunity to market and advertise, I would turn that one home into five, six, seven different pieces of marketing material, having it look different.

And so, uh, I don't know, in my opinion, I don't think the consumer really digests an individual post or an opportunity as a solidified moment in time.

Mm-hmm.