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Joseph Sugarman

Joseph Sugarman

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Search complete. 1 mention across 1 episode found for "Joseph Sugarman".

Sep 17, 2026

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Your Book Title Is Costing You Thousands of Sales

Sep 17 · 1 Mention

Chandler BoltHOST
1:47
Well, confused people don't buy.
Chandler BoltHOST
1:49
So if you think about this whole slope that Joe Sugarman calls it the slippery slope, people click into your book listing or pick up your book on a shelf if they're in a bookstore.
Chandler BoltHOST
1:58
And they're either gonna stay for two seconds and leave or they're gonna stay for two and a half minutes and buy, right? They're gonna keep holding onto that book or they're gonna stay in that listing.
Chandler BoltHOST
2:07
It's the job of multiple things to do that, right? Obviously you gotta have a good cover.

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