And so walk us through how you decided, I'm going to shift a little bit from my webinar approach and training approach to this next strategy and why you think this one is working so effectively.

Yeah.

So I really took some time to think about how to create inbound leads.

We had talked about that in our mastermind.

You've talked about it on other episodes of the podcast.

And that's the dream for all of us is to have those inbound leads.

And so I really took some time to just really dwell on how nonprofits approach work, approach funding.

And like you've been talking about, the 250K of engagements you've landed and also the longer-term relationships you've built in the email list.