And by brand partnerships, you mean that brands that you're working with and you're making affiliate sales, not like brand deals, correct? Yes.

Yes.

And so now this is a whole we can talk about how I pivoted into like a hybrid model, too, if you want at some point, because I feel like this is like the next era of creators.

But anyways, yes.

So when I like brand partners, I have like my brain thinks about my my like brand deals, whatever you want to call it, in like core partnerships.

So a lot of like the old way of doing influencer marketing is like you've got kind of like 10, 12, 15, 20, however many people, like how many brand deals you want to take a month, right? A creator would be paid like one off like for the deliverable.

So they'd be paid a flat fee for three Instagram story slides or an Instagram reel or whatever.

So give me a little bit of your thought process on that.

behaviors.

Our thought process, how that turns into a feeling.

For instance, like body image, like, ah, gosh, like I'm wearing this outfit.

I bat.

It makes me feel really bad.

So then my behavior might be I'm going to skip breakfast.

And so thinking about how these thoughts, like with anxiety, they turn into thoughts, feelings, and behaviors that then become patterned over time.

So but what should those conversations have look like when they do have questions like it? Are you OK? Is there something I could do?