
Jonny Bramley
BBC Sport Executive Producer specializing in major events including Olympic coverage; veteran of 16 Olympic Games and multiple international sporting events
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Jul 7, 2026
Behind the scenes of London 2012, The Secret Diary of a Producer podcast, episode 12
8:58
9:12
9:23
9:32
9:39
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8:47Ed TaylorHOST
Is it hard to stay on budget with something like this? Is it a constant tension or is the kind of general feeling as well, you're probably going to go over because there's no way you could? How does that work exactly?

Jonny BramleyGUEST
Yeah, I mean, the way we sort of mitigate against that is, you know, we'd almost have, you know, our most ambitious sort of, you know, gold or platinum scale event.

Jonny BramleyGUEST
But, you know, we probably need to present an alternative, which is not quite as ambitious, but, you know, we could still do and we could be more confident about, you know, delivering to a certain budget.

Jonny BramleyGUEST
And then we'd probably come up with, you know, something, you know, that we really wouldn't want to do, but we could do if budgets were squeezed that much.

Jonny BramleyGUEST
So what we tend to do is we'd come up with different levels of expectation and plans that we knew we could deliver.

Jonny BramleyGUEST
So it's not like we'd be presenting one budget, you know, and then we'd just hope to hit it.
9 MINS LATER
E
19:01Ed TaylorHOST
How stressful is it to go through that process? Do you handle that? Is that easy for you or is that quite hard? Or how do you deal with that side of it?