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Jonny Bramley

Jonny Bramley

BBC Sport Executive Producer specializing in major events including Olympic coverage; veteran of 16 Olympic Games and multiple international sporting events

Jul 7, 2026

8:47
Is it hard to stay on budget with something like this? Is it a constant tension or is the kind of general feeling as well, you're probably going to go over because there's no way you could? How does that work exactly?
8:58
Yeah, I mean, the way we sort of mitigate against that is, you know, we'd almost have, you know, our most ambitious sort of, you know, gold or platinum scale event.
9:10
And then we'd think, well, that's what we'd love to do.
9:12
But, you know, we probably need to present an alternative, which is not quite as ambitious, but, you know, we could still do and we could be more confident about, you know, delivering to a certain budget.
9:23
And then we'd probably come up with, you know, something, you know, that we really wouldn't want to do, but we could do if budgets were squeezed that much.
9:32
So what we tend to do is we'd come up with different levels of expectation and plans that we knew we could deliver.
9:39
So it's not like we'd be presenting one budget, you know, and then we'd just hope to hit it.

9 MINS LATER

19:01
How stressful is it to go through that process? Do you handle that? Is that easy for you or is that quite hard? Or how do you deal with that side of it?

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