Jonathan Mildenhall

And here we are now in this bar and we're chilling.

And so it's like, here we are following Jonathan Mildenhall and the shaman.

It's like, and I'm like, I don't know.

But let me tell you something.

It was... bringing us forward and doing it in a way that felt right, that felt like something we could all be proud of.

You know, when I interviewed Jonathan Mildenhall on the show, he talked about when he got to Coca-Cola.

And kind of the work he did, I mean, Coca-Cola's archives, there are many of them literally in the Library of Congress, and how he mined that past.

He also talked about when he got to Airbnb, how he mined that past, even though it was a much shorter past.

funny.

Jonathan Mildenhall, CMO of Rocket and formerly of Airbnb and Coke, he wrote about it on LinkedIn and I think he did a nice job of kind of laying out both sides, which was on one hand, of course you have these athletes who have said we've worked so hard to get to a point where this shouldn't feel like Playboy.

Like we are exceptional athletes.

at the highest level and something like this happens and, you know...