Jonathan Ford

There's a lot of programming out there looking for funding, and actually the merger of some of the bigger players provides more opportunity for small to mid-sized players like ourselves.

Sphere Abacus's Jonathan Ford talks about the Bell Media-owned company's acquisition of digital distribution specialist Rocket Rights, while the latter's Kat Davey delves into delivery via YouTube.

Also...

Slower pace to me sounds maybe too general.

But first...

Bell Media-owned distributor Sphere Abacus earlier this month acquired Rocketrise, the UK-based digital specialist set up five years ago by former Zodiac and RDF Media exec Matthew Frank and his late brother David.

The deal sees the business rebrand as Rocket Booster and the latter's chief operating officer, Cat Davie, becoming its MD, reporting to Sphere Abacus managing director Jonathan Ford.

The pair spoke to C21's Clive Whittingham about the strategic value of the transaction to heated rivalry seller Sphere Abacus.