Jonathan Cronstedt

In twenty sixteen, the company brought in a new leader to help it grow up.

Jonathan Cronstedt, known around the company as JCron, joined as president, and the internal dynamic he created with Reuter is a great illustration of what scaling actually requires.

Reuter was, by his own team's description, a French pastry chef, meticulous, engineering-minded, obsessed with craft.

JCron brought what people internally called a Burger King croissantage mentality, a phrase that sounds like a joke but describes something real.