Skip to main content
Jonathan Cromwell

Jonathan Cromwell

Associate Professor of Entrepreneurship and Innovation at University of San Francisco; expert on creativity and innovation in teams tackling ambiguous problems.

Jun 1, 2026

4:00
So maybe you want to go back and tell me how you did the work and what you discovered.
4:05
Sure.
4:05
And I want to also highlight that a lot of the existing approaches, particularly in the academic literature, at least, will present these sequential steps, and you described them as the chevron boxes that link very nicely together.
4:23
And while these steps are often summarized or depicted in a linear fashion, there's a pretty open acceptance and an acknowledgement among almost any scholar that you'll talk to that it is indeed highly dynamic and iterative.
4:43
So if we take the dynamic component as a given, and it's not necessarily a sequence of first define the problem and then solve it, what the study that you're referring to was looking at was not so much the sequencing of the problem versus solving, but which component or which side of that process is taking the lead.
5:06
So if you imagine a dance, one partner in the dance is leading and the other one is responding.
5:13
And when you're doing problem solving, either the problem or the solving, the solution can take the lead in shaping the other and in directing what the other, where you might take the other or what you might view or be able to think of on the other side of that process.
8:01
crown champion of the competition.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.