Yeah.

the big resellers, right? And that's what everybody was doing.

And they were massive businesses.

So I say, okay, you know, let's do this.

I have no idea.

They're like, we sell on Amazon.

I go to this basically home and garden boutique store in this kind of small city in Charlotte called Matthews.

Do you want to talk a little bit about how you viewed that challenge with a, again, another large catalog? How do you build context that handles both of those?