
John Wright
Cricketer, born 1954
30
APPEARANCES
14
PODCASTS
024
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Sep 9, 2026
The Munici-Pals break down the latest polling in the Toronto election
5:00

Jim RichardsHOST
So is that to say that people really, really start paying attention now and, like, these polls are going to matter?
J
5:14John WrightGUEST
There have been three or four polls in the interim, and they've shown effectively the same numbers.
J
5:18John WrightGUEST
I mean, Olivia Chow today has 50%, according to a poll that would have a margin of error of three points.
Why Is Trust Breaking Down Between Affiliates and Operators? | John Wright, Nousviz
J
14:23John WrightGUEST
But where and when do agents work? And it's not to say we're using agents to replace people, but we need to get better at everything, like better at customer support, customer success.
J
14:32John WrightGUEST
This is for everyone, like for us as a SaaS company, for affiliates, because affiliates have to work with operators and affiliate managers.
J
14:39John WrightGUEST
And on the other side, we expect them to work more with players and owning their data and actually having conversations with players as if they are the VIP manager, where this is actually going to become a thing.
Has Canadian identity changed in the last year?
12:21
16:54

Jim RichardsHOST
People don't vote a lot during by elections, but it's certainly a time that where your vote matters.
J
12:39John WrightGUEST
But we've got one in North Vancouver, Capilano, which there have been some polling results.
J
12:45John WrightGUEST
polls done in each one of the three ridings and i'm just going to suggest the average of those but if you take a look where jonathan wilkerson um had resigned and he's now the ambassador to the european union that's out of north vancouver capilano the liberals which had held that seat for many years looks like they're going to continue on with i'm running about 50 in the polls to the conservatives at 29 the ndp at 11 and the green at 10. so a handy potential win there tonight If you take a look over into Beaches, East York, you see that's where Nate Ishton Smith used to be.

Jim RichardsHOST
What do you see of people kind of, you know, coming to the table with reading these results tomorrow? Is it are we reading too much into that?
ICYMI - The Municipal Election That Never Was
1:42
5:29

Shane HewittHOST
Are there, are there people, are there less people running for mayor and counselor where we get more defaults or have I just never caught onto it?
J
1:49John WrightGUEST
Oftentimes what happens is that in the 15 ridings where there are acclaimed people in Ontario, for instance, is that they are well-known mayors who have received a significant vote in the previous couple of elections.
J
2:07John WrightGUEST
I mean, you don't want to run against somebody and lose your deposit, lose all of the money you put up for it.
J
2:12John WrightGUEST
It's not as if there aren't issues there, but the incumbent mayor may have won by 7,500, as many as 20,000 votes in the previous election campaigns, and people say, I don't want to do that.
J
2:25John WrightGUEST
In other cases, there will be somebody, if a mayor is stepping down, there might be a deputy mayor who decides to step into the position, and much the same thing happens.

Shane HewittHOST
So you heard this here first, CEO of Canada Pulse Insights, John Wright, says that sometimes people like politicians.
The EA Show - Hour #3 (8.27.26)
1:10
3:09

Brian RiceHOST
That's one of the other things that you guys do here, in addition to this great new equipment from Kubota and others.
J
1:19John WrightGUEST
Got 1,500 pieces of equipment, new homes here in East Tennessee, whether it be tractors, excavation, construction equipment, farm machinery across the board.
J
1:28John WrightGUEST
So like you said, in addition to our new retail sales on Massey Ferguson and Kubota equipment, we also provide that service the third Saturday in March, August, and November of each year.
J
1:42John WrightGUEST
Looking forward to that, but we've got a lot of people coming in and out, picking up their equipment, and, of course, getting to work with that new awesome stuff for them.

Brian RiceHOST
I would like to sell that to you, but in six months, you're not going to be happy with that.
Are Canadians ready for a fight?
6:13
J
2:15John WrightGUEST
So I'd say, first of all, the question is whether or not they believe that there is a deal to be had.
J
2:21John WrightGUEST
And six in 10 Canadians don't believe... that they're dealing with a president that, you know, you can depend upon to get a deal.
J
2:29John WrightGUEST
So if the mission is to get a deal, most Canadians will say, well, that might be impossible because of what the man is like.

Mark TooheyHOST
But do we have a sense? Is there any research that sort of says what Canadians think Canada should exist for?
Party For Two | Municipal Polling | AI Literacy in Schools | Touchdowns & Fumbles
11:39
14:25

Jerry AgarHOST
So, uh, does polling on, uh, you know, the middle of all, well, a little past the middle here of August make any difference for an October 26th election?
J
11:51John WrightGUEST
It gets, uh, people talking about it, and it gets supporters involved and things like that.
J
11:58John WrightGUEST
That is, does Chris Alexander have what he's getting out of these two polls? Let me, let me take you down a bit of a rabbit hole.
J
12:05John WrightGUEST
So first of all, um, when you look at what's been done so far, he's between 6% and 11% of the vote.
J
12:11John WrightGUEST
There have been two firms that have done the polling, and their methodologies are- Are, are, are fine, uh, especially at this time.

Jerry AgarHOST
If you were to poll only three names, Olivia Chow, Brad Bradford, and The Jerry Agar Show producer, Cristina Galley, would she get 10 or 11%?
Party for Two |Regifts | Flip Flopping
26:36
J
24:25John WrightGUEST
public?It can because it, you frame a, a particular opponent as being a flip-flopper.
J
24:33John WrightGUEST
Number one, candidates and, uh, politicians do change their minds, and the biggest changer of minds that we've seen in the last period of time has been Doug Ford, where, in fact, whether it be the Green Bank or whether it's been the, um, uh, the jet or other issues that he's dealt with.
J
24:56John WrightGUEST
I'm going to go in a different direction." And it hasn't really hurt his overall vote numbers.

Jerry AgarHOST
And at what point do I think your promise is really not worth a whole lot because one year into your administration, you might say, 'Well, I changed my mind.'"
Mandatory Addiction Care | Fast Walking & Cognition| Toronto Mayoral Race | Conservative Resignation
J
22:18John WrightGUEST
Number one, um, Olivia Chow's new best friend is Chris Alexander, because as long as Chris Alexander stays in the race and there's a group of people who, uh, wanna have a third choice in this, it tends to draw from Brad Bradford, and you're seeing that right here.
J
22:32John WrightGUEST
So, uh, uh, when you have a distinct ballot between one candidate to another, it's pretty easy to get closer.
J
22:43John WrightGUEST
Those people oftentimes don't show up to the polls, so we can say, "Okay, some of them will, some of them won't." The real issue for me right now is looking at how many people actually know, uh, Chris Alexander.
Kevin Smith - Jay and Silent Bob Strike Back
J
12:27John WrightGUEST
And that's he never he takes everything he does serious, but he never takes it, at least in this universe.
J
12:35John WrightGUEST
so seriously as much interaction as you can project it from a protected image he somehow found it finds you know it's akin to the people that were at the movie that i saw because the very last screening there had already been some people that are laughing there from stuff like that but there was that tremendous fan like star yeah the audience is in on
30 MINS LATER
J
42:40John WrightGUEST
is when they are surrounded oh god you know if you're not jay and silent bob you're free to leave and they're they're panicking they don't know what to do jay looks over and sees the young boy dressed in the movie and puts it on soon they come out and there's this long unnecessary story about how they're a gay couple, but Jay has sex with a woman on the side.
Are you 'anti elbows-up'?
23:17
S
21:27speaker_7UNKNOWN
because as you get to
J
21:34John WrightGUEST
So there's a bit of a sweeping story with an Easter egg of Canada in it, and that is that a family from Waterford named the Harterees and a family of the Mahoneys from Skibbereen end up in a place called Clyde Nick Vale or clinic Vale, which is a mining town in the 1880s in Wales.
J
21:52John WrightGUEST
And My great-grandmother and her three-year-old toddler die of the disease that sweeps through the family and the village at the time, and she's buried in Trelaw Cemetery.
J
22:09John WrightGUEST
We found in the last week that, in fact, of all of the family graves that are there, hers is in the pauper's grave, meaning that it is municipally owned.
J
22:19John WrightGUEST
In those days, they could pile other bodies in with it, but we're lucky there's only she and her three-year-old.

Jim RichardsHOST
You also found something else about your family lineage and how it affects back here in Canada.
Is Toronto Still the Best Place to Live? | Political Polling | Poilievre’s Future | Car Insurance Changes
D
16:20Deb HuttonHOST
Uh, your thoughts on what a government can do to actually address the affordability issue.
J
16:26John WrightGUEST
Well, in fact, what most people are seeing in the current government is build Canada better.
J
16:31John WrightGUEST
Um, that's the advertising, that's the slogan, that's, that's the activity that the, the prime minister has.
J
16:37John WrightGUEST
So indirectly, if you believe that there's a fundamental problem with an external character and, for instance, uh, you know, world oil prices that are causing the inflation throughout the economy, there's not much you can do about it immediately.
J
16:52John WrightGUEST
But what you hope you can have is a, is a leader who recognizes and is doing something about the things that might cause things to be better.
J
17:01John WrightGUEST
I mean, you and I go to the grocery store on the weekend, and we see how much the cost of that is.
Are sick days an entitlement or a safety net?
D
13:40Deb HuttonHOST
How long does it usually take? I mean, is there a rule of thumb for when you start to see it show up in some polling if it is an issue, if it's an issue that will impact polling ultimately?
J
13:53John WrightGUEST
But the real point is, where is it connected to other things? So put it in context.
J
14:00John WrightGUEST
We don't have an election for probably a couple of years unless the premier decides to go himself or take the party earlier into an election.
D
15:42Deb HuttonHOST
When you make your reputation on looking out for the little guy and being a fiscal conservative, whether you are or not, I do think these can impact in a much more difficult way than they might for a different political stripe.
Political Tone | Alberta-Ontario Pipeline | Best Before Dates | Toronto Mayoral Race Polling
36:21
38:10

Jerry AgarHOST
That's how Rob Ford became mayor, correct? It wasn't downtown Toronto, progress Toronto who were voting for Rob Ford.
J
36:32John WrightGUEST
Uh, we live in, um, you know, places where whether you're in Etobicoke or Scarborough, you have different local issues, but you also have different sense of the personality and how they've looked after you.
J
36:42John WrightGUEST
I mean, we see Olivia Chow in the last, uh, short while out in Scarborough quite regularly.
J
36:47John WrightGUEST
It's clear that she wants to make sure that that base is holding up for her out there.
J
36:51John WrightGUEST
As I said, I mean, the, the sharp edge of the stick here is when two things happen.

Jerry AgarHOST
"Well, they didn't call me." Did they call you, Jerry? Well, you don't have to call everybody.
S12 E26: Your Automated CRM Texts are Ending up in the Spam Folder (And How to Fix It) with John Wright, Co-Founder & CEO of TrueDialog
8:09

Noah LabhartHOST
So that first version you've built, how long did it take to build and what sort of tools or methodology you're using to bring it to life?
J
8:16John WrightGUEST
I started out my career as a DBA and I worked for a company which is now part of EG in a public group.
J
8:22John WrightGUEST
It's called Axiom Corporation and it's a large data and data services company based out of Arkansas.
J
8:28John WrightGUEST
The primary function which they were building direct or they were building databases for was for direct mail.
J
8:35John WrightGUEST
I was very fortunate to see that as email was popping in, that email was going to become a formative channel, much like SMS has become one in the last 10 years for businesses and said, direct mail is awfully expensive.
21 MINS LATER
John & Debbie Wright on Humility & Sustainable Leadership | Summit 2026 Live
17:51

Will Vander HartHOST
And I think it would be a terrible shame if we didn't hear a bit about that and how you've maintained both the parity of leadership and also the strength of your marriage.
J
18:09John WrightGUEST
And we've always worked together in one form or another, in a jewellery shop when I was making jewellery, but also then in ministry for the last whatever it is.
7 MINS LATER
Who the heck would eat Kraft Dinner Ramen?
26:32
J
23:06John WrightGUEST
And then you get, well, if there was an election held tomorrow and it's not going to be for another three years.
J
23:11John WrightGUEST
You get, you know, you get 41% saying that they would vote for the government.

Mark TooheyHOST
But is 52% thinking, maybe it's time for a change of some kind? Is that something that you would pay attention
What Fulton County may owe in reparations
18:07

Rose ScottHOST
Can you shed some light on that for listeners and what you all put in a report about the KKK?
J
18:14John WrightGUEST
Yeah, the Klan existed in Georgia around the country following the Civil War, but it sort of served its purpose.
J
18:30John WrightGUEST
After the election of 1870, the Klan's role as a to facilitate the reestablishment of Southern white control of government was done.
J
19:08John WrightGUEST
Actually, they had a big cross burning on Stone Mountain on the night of Thanksgiving in 1915.
J
19:21John WrightGUEST
There had been calls to reestablish the Klan prior to that, you know, in 1906, but as early as 1900, one of the factors that, that, uh, led to the refounding of the clan was actually the, um, the, uh, birth of a nation release sort of glorified the old clan and, um, um, made, you know, made reestablishment of the clan a lot easier.
Reviewing the findings of Fulton County’s Reparations Task Force Harm Report
18:08

Rose ScottHOST
AND FOR A LITTLE BIT OF PERSONAL REFLECTION, I'LL START WITH YOU, JOHN, BECAUSE I WANT TO KNOW WHY YOU WANTED TO BE PART OF THIS PROJECT.
J
18:16John WrightGUEST
WELL, KARSHIKA AND I, DR. SIMS-ALVARADO AND I HAVE WORKED ON VARIOUS RESEARCH PROJECTS FOR YEARS.
J
18:26John WrightGUEST
when she was selected as chair of the task force, she asked if I could do, uh, research for the task force.
J
18:35John WrightGUEST
And, you know, at that point I was a library employee of Fulton County library system.
J
18:41John WrightGUEST
And I said, you know, I'm going to need you to get permission from the library system for, for me to do research.
J
18:49John WrightGUEST
And, um, Karshik had a request sent to the library director, Gail Holloman, and she, fortunately for me, and I think for the task force as well, approved having me do research for the task force.
J
19:11John WrightGUEST
So I was actually the only paid member of the research team as I was getting paid by the library system to do the research that I did.
9 MINS LATER
Who killed Hockey Night in Canada?
36:44
J
35:05John WrightGUEST
I mean, you've, you've had now generations of kids who have grown up in soccer fields and whether they're in downtown Toronto or whether in the outskirts, I mean, it's part of their lives.
J
35:17John WrightGUEST
What's interesting to me is that I did a poll a year ago, just under a year ago when the blue Jays were just starting there to move towards the, the world series, 60% of Canadians said that they were excited about the blue Jays.

Jim RichardsHOST
Do you want to take us through some of the numbers that some of your colleagues in polling have done?
Feelings vs Facts | Elon Musk Debate | Private School Surge | Ford’s Popularity
35:10
J
31:30John WrightGUEST
Number two, you c- you, you, you do this on a quarterly basis, and you use the same calculations over and over again.
J
31:40John WrightGUEST
And if we look back, uh, when Doug Ford was in Captain Canada mode at the beginning of the Trump, um, overtures to the 51st state, he was actually the highest, um, rated premier in the country in that poll, at around 50%, and he has deteriorated since.
J
31:57John WrightGUEST
But that's because, you know, you come back to earth and there's different issues.
J
32:03John WrightGUEST
Number one, um, leaders often trail their parties before they go into an election.
J
32:08John WrightGUEST
Dalton McGuinty, Mike Harris, all of the others from, from, uh, you know, we'll, we'll find.

Jerry AgarHOST
Um, so how can it be possible that the leader of a political party in some, you know, place as big as Ontario is not popular right now, and yet his party is?
Social Currency and Sustainable Growth | John Wright
J
1:11John WrightGUEST
I think the best strategy is to start with one channel and master it rather than trying five and then being frustrated that all five didn't work at the same time.
J
1:22John WrightGUEST
Now, you will see people that have basically been able to go from nothing to, let's say, 20,000 followers in a short period of time, which is amazing for them.
J
1:31John WrightGUEST
But I think you need to focus on yourself and say, stack your wins, get a couple followers here and there, and A lot of people that I talk to that have gone through these experiences of building their own social profile, it can take time.
J
1:44John WrightGUEST
And then as you start compounding things, whether it's, let's say, a YouTube channel, you are creating this content that sticks there and keeps collectively adding subscribers over time.
J
1:54John WrightGUEST
So just basically pick one channel, master it, be patient, which I think is what most people don't do.
5 MINS LATER
The Brutal Truth About Gaming Consulting Nobody Talks About
5:00

Michail KatkoffHOST
So what I wanna ask is what were you actually feeling about a week after you left that position?
J
5:08John WrightGUEST
Man, I probably like bit off more than I can chew, you know? Like, uh, it, it's one of those things where I've been doing this now for the best part of 15 years, so I feel like I, I've been through some stuff, you know.
J
5:19John WrightGUEST
I've built companies, I've exited companies, I've worked network side, product side, studio side.
J
5:25John WrightGUEST
Like I've done, I've done quite a variety of things, and I feel like my experience over that time has solidified and grown, and I, I see a lot of different aspects of things.
J
5:36John WrightGUEST
And that's why, why my initial thought was like, "Okay, I'm leaving Qualy because of, of, of personal reasons.
J
5:47John WrightGUEST
But equally, man, I knew that like just taking like three to six months off isn't me.
38 MINS LATER
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