Um, so what's closing the gap on your end when it comes to that? How do you know when a record's gone stale before a model can even act on it?

Yeah.

Um, so I, I'll take a stab at that.

But, uh, you know, so the...

I'll just answer that directly first, and I'll provide some context.

Basically, A- AdData has a, a proprietary network of email activity metrics, which, um, you know, obviously was recently acquired by Experian.

And, and this gives us, um, line of sight into roughly 99% of all email activity i- in circulation today.

Yeah.