John little

But what was the reason that you sat there and said, okay, this is the knowledge I have.

Let me put it into print and let me... do this with John Little? Because I know John Little has been in the fitness world for a while.

He did a lot of things with Cisco, with Ironman.

And what brought you guys together to actually create this? This is something that's lasted for, it's gonna be around forever.