John Kosner

A really interesting show for you this week.

Ed Desser and John Kosner join me for an in-depth conversation about the evolving sports media landscape.

We're going to talk about media rights, broadcasting, streaming, advertising, technology.

fan engagement.

These guys have decades of experience.

John Kosner was ESPN senior digital media executive.

Ed Desser was the NBA senior media executive for 23 years.

They have a new book out called we're live inside the big business of sports media.

The new book is called We're Live: Inside the Big Business of Sports Media.

Ed Desser, John Kosner, thank you so much for the time on this pod and for your continued contributions to SBJ.

Over fifty columns to date.

Best of luck with the launch of the book.

Ed Desser was at the forefront of turning the Showtime Lakers into a modern media brand, spending more than two decades after that doing the same thing for the NBA from, through the '80s, '90s, early 2000s.

He co-authored a new book with John Kosner, who I can say is one of the most forward-thinking execs I've ever worked with.

He too helped turn the NBA from a middling league into a global media business before joining ESPN, where he was the man for making ESPN digital the largest sports digital business in the world.

He also happened to be my boss for several years, a huge advocate, NSC betting, anything he thought would engage fans.