John Katzman

And he didn't.

John Katzman is another guy whose company registered a domain name that is prized by someone else, kaplan.com. Katzman is the president of the Princeton Review, a company that provides courses and workbooks to prepare students for standardized tests such as the Scholastic Achievement Test.

The Princeton Review's main antagonist is Kaplan Educational Centers, which goes a long way to explaining why Katzman's company might see a strategic advantage in registering and owning kaplan.com. Katzman said his company decided to launch a site on the World Wide Web that explains to people the difference between Princeton Review and Kaplan.

We decided to call it kaplan.com. Doesn't that domain name make it sound as if the site is maintained by Stanley Kaplan? Our position is the name of the site is descriptive of what's on the site, which is an analysis of the different courses, he said.

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nick how are we doing today i'm great how are you zach i am doing good we're recording this the week before the semester starts so i am run a little ragged but i am excited for our guest today yeah john katzman is a long time educational entrepreneur and the founder and ceo of noodle he previously founded the princeton review which helped reshape the test preparation and college admissions advising and to you one of the major early companies in online higher education.

Across those ventures, Katzman has spent decades working at the intersection of students, institutions, technology, and learning.

His current work focuses on how colleges and universities can respond to AI, online learning, and changing student expectations without losing sight of rigor, connection, and what students actually learn.