How did you remove yourself from that?

Well, again, as I mentioned, we actually license our methodology.

And so I work with a lot of agencies' owners who are really trying to grow and change their model.

And so I hear that as well almost every single day.

In fact, I was talking to a woman yesterday.

And that was exactly the concern she was expressing.

So it doesn't matter if you're a one-person shop going to two people or you've written, you know, five books and, you know, lots of people know who you are.

I want to talk about how did you go about licensing your methodology? That's very interesting to me.

And, and what's your sense of how many businesses are doing that kind of thing, if at all?

I, I would say not enough.

I'm, I'm with you.

A lot of people just see it as, "Oh, look, I can write 50, you know, tweets now at one time." And I think a lot of people are using it that way.

I mean, what's interesting is, you know, we have moved, uh, more into...

I mean, AI is going to replace a lot of the services that typical agencies and marketers have provided, the, the tactics.

And, and so we have, we've always been, you know, our mantra's always been strategy before tactics.

... increase word of mouth through programmatic or systematic efforts?