Equity and stuff like

that.

I'll tell you why I would have as well.

And I lied to that.

I think you're not wrong.

I think whenever you consult your clients, whenever I talk to them, as you know, I work with dozens of UK business owners now and helping them scale and get to that point of whether they can potentially exit all of that.

And the one thing I always say to them is don't be afraid to give some of it away because at the end of the day, those individuals... will be able to contribute.

How does that STS framework help someone like a service-based founder that's doing that kind of revenue that has the potential for growth? How does it plug the gaps?

Equity and stuff like

that.

I'll tell you why I would have as well.

And I'll add to that.

I think you're not wrong.

I think whenever you consult your clients, whenever I talk to them, as you know, I work with dozens of UK business owners now and helping them scale and get to that point of whether they can potentially exit all of that.

And the one thing I always say to them is don't be afraid to give some of it away because at the end of the day, those individuals... will be able to contribute.

Do you have any... tips about people that are on an emotional rollercoaster where it might happen every 12 months every six months or even every sort of five years what do you advise some of your clients on that emotional rollercoaster because i mean listen like you alluded in our conversation which were absolutely bang on the founder is very much and mostly attached to the business you know because it's their life is their passion is what they they built effectively

Have you ever, ever seen him drink a beer?

No, I understand that, but, like, for the audience, this is kinda confusing, 'cause it's like, yeah, like a lot of people would love a beer to quench thirst.

I don't know what to tell you.

I mean, I just went to the fridge.

I just grabbed a beer.

All right, go.

Yeah, so anyways, I, I...

So I went in, so I went to the group and I was like, "All right, before...

How are they falling off?

I don't know who you hired, but they just kinda like s- put like painter's tape on it, all right? It, it does not stick.

Anyways, they've been falling off, and every time I go home-

Bet.

Shout out James and I don't know who the p- promoter is, but shout out to that guy.

Got five dudes in 'cause the security was like, "Five dudes?" [laughs] He, like, literally said it out loud.

We were like, we could hear him.

And was like, "You want these guys in?" [laughs]

Go.

I s- okay.

I was, I was just making small talk to Isa.

I was like, "Oh my God, I had no idea that was you." I was like, "Dude, you look good." You're like, "You're getting a little too anorexic, but-"

You were setting up lab, yeah.

Yeah, different analytes.

I was like, okay, hexanediol, capro glycol, and then I saw this.

I was like, "Does any- Dude, does anyone test fragnance over here?" [laughs]