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John Bernard

Aug 17, 2026

8:48
But tell us a little bit about America's Pulse and what that is and what you've been working on.
8:52
Sure.
8:52
So what we talked about early on, I always think of James T. Kirk in Star Trek as my idol.
8:59
And it was interesting, even though he's way ahead in the future, he acts like he's from the 50s, always looking for a fight.
9:07
That's kind of how elections work today.
9:09
We're still doing it the way we did it way back when, based on rumors and whether we like someone or want to go have a beer, we think that person's approachable.
9:18
There's absolutely no connection between what they get done.

11 MINS LATER

20:30
one way.
3:24
So, okay, we can continue.
3:26
Okay.
3:27
Yeah.
3:27
So, so quick background on me.
3:29
I started my career in wealth management.
3:32
I did that for about 10 years.
3:33
I worked for, for some of the big firms, you know, Smith Barney, Wells Fargo advisors, JP Morgan left that industry in about 2017.

5 MINS LATER

8:45
So what are the multiple revenue streams available from a Timberland investment?
2:29
So what is Southview Timber? How did this thing get started?
2:33
Yeah.
2:33
Southview is a partnership.
2:35
It's a business that we have where we've brought in partners to buy timberland and land properties, rural land properties in the Southeast.
2:45
And the way it got started, kinda as you mentioned in the intro, you know, I didn't come from investing in rural land, investing in timberland.
2:53
My background was more in traditional finance, traditional wealth management.
2:57
That's what I went to school for.
7:46
It might help to start with understanding, like, what does a typical deal look like here? Like, how many acres is it? What are you paying for it? How much do you make from the timber? And then what do you resell it for?

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