Podcast appearances · Radar

Joel Klettke

Conversion copywriter and CRO consultant at Business Casual Copywriting; founder of Case Study Buddy (acquired by Testimonial Hero in 2024).

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APPEARANCES

1

PODCASTS

May 24, 2026

Being Freelance

Being Freelance

Business Name vs Your Own Name: Which is Better for Freelancers?

May 24 · 22m

Steve FollandHOST

3:40

Here's another freelancer who worried people wouldn't be able to say or spell his name.

Joel KlettkeGUEST

3:44

When I started out, I kind of looked at the landscape of copywriters and realized, like, nobody knows my name.

Joel KlettkeGUEST

3:49

Nobody is gonna be able to pronounce my surname.

Steve FollandHOST

3:55

Might not be able to spell it, mind you.

Joel KlettkeGUEST

3:57

I can put myself out there as Joe Cluckey, but that sounds very small.

Joel KlettkeGUEST

4:00

And unless I've got credibility behind it, the only people that are gonna hire me are people who come off referral.

Joel KlettkeGUEST

4:04

When you have a personal name for your freelancing, you feel very small.

Joel KlettkeGUEST

4:08

By changing that to Business Casual, it gave me a brand I could play with.