Joe Pine

Welcome back to the Experience Strategy Podcast with Dave Norton, most recently the author of Human Context, How Intentional Companies Build Customers, and Joe Pine, author of The Transformation Economy and many, many other books, and me, Aranza Savas, author of The Forthcoming Courage Capital, It's Not Too Late to Do Big, Brave Things.

Today, we are continuing our series talking about Dave's new book and some of the key frameworks that you'll find in there.

If you listened to our last episode, you heard about situational markets with a great bridge over to the idea of modes.

That's right.

That's exactly right.

Joe, you were going to say

something.

I was going to say, I was going to mention that we're in podcast mode.

Well, hello, everyone, and welcome to another edition of ThoughtSparks.

I am absolutely thrilled to be welcoming Joe Pine to this show.

Joe, your name has come up many times with clients and guests, friends as an inspiration.

Monica Nassif, who you might remember and who was a podcast guest.

She's the founder of Mrs. Meyer's Clean Day.

I had her teaching in my class at Columbia, and she mentioned your book as one of the inspirations for how she starts and runs her businesses.

So Joe Pine is a thought leader and author of many books, a very influential guy, and just has published a book that is 27 years in the gestation called...

The Transformation Economy.

Welcome to the Experience Strategy Podcast with Joe Pine, author of The Transformation Economy and many other books on your bookshelf already, I'm sure.

Dave Norton, most recently, the author of Human Context, How Intelligent Companies Build Customers.

And me, Aranza Savas, the author of the forthcoming Courage Capital.

Today, we're going to talk about situational markets.

So what is this about? Why does it matter to companies? And how does it ultimately impact Help them build a strong, sustainable, meaningful relationship with their customers right now in this very weird world that we're living in.

Dave, Joe, super excited to talk to you about this today.

Well, I'm excited too.

And it's a topic that I've been very interested in ever since Joe introduced me to the concept of markets within, which is kind of the genesis of this particular idea.

Believe that that's just they're discovering something within themselves rather than you've changed their identity.

Joe Pine was the co-author of The Experience Economy, a very, very influential book in the business world.

Many of your subscribers and listeners will be familiar with that book.

About six months ago, he published his next book, which is The Transformation Economy.

I'm glad you're here.

How are you today? This is Josh Patcher with Joe Pine, and you're at The Long Strange Trip podcast.

And Joe has written a book relatively recently, 26, I guess, February 3rd.

That's my sister's birthday, by the way, that it came out.

So how will people find you, and what would you like them to do, and what's the next step that would be best for the listener for this?

Yes, so you can find me on LinkedIn if you have any questions and that sort of thing, fairly easy.

Just look up Joe Pine.

The next thing to do, if you haven't already, is buy the book, read the book, understand it.

And so Such an advanced practice.

And my wife, we were at the World Experience Organization event in London, and she was talking to Joe Pine, who invented the idea of the experience economy and the

transformation economy.

And everybody there is an experience designer.

You mentioned transformation.

So Joe Pine, I don't know if you know Joe.

Oh, yeah.

Yeah.