That is step

number three, but we can go in a different order.

It's fine, it's fine.

So being judgment-free.

So you might be able to think about just you going on your day-to-day and just noticing things.

So you might be driving around, you notice other drivers, maybe you notice there's a new building up, maybe you notice someone else is wearing something that you do or don't like.

And most of us are very...

It's like putting on armor and they're not going to, you can't control them, but you can't control your reaction to them, which I think was bringing us back to skill number, step number two, right? Which is like perfect.

Yep.

Oh, boy.

Okay.

I mean, there's so many.

I would say one is at the start of, the start of COVID, so 2020, March 2020.

I had just come back from a gorgeous trip to Miami and Hawaii.

I had all these trips planned in the rest of the year.

Know, like, and trust, and all these things where we use rational sense for just why people want to work with you in very often irrational ways, but give me the moat.

Do I want this or do I not want this?

This is gonna sound super woo-woo, but I don't even care 'cause I feel like it doesn't matter.

You might enjoy it.

[laughs] I made a vision board last year, and on it I put a bench press shirt, which is what I wear to bench press equipped, and I put that on it to represent winning the world championships in my sport, which is equipped bench press.

And then not long after it, I went to a training session with the GB coach for the bench press team, and he handed me a new shirt, and then I realized after it was the exact same shirt on my vision board, like the same brand, the same color, the same everything.

And I was like, "Oh my God, that's really weird.

I feel like I, like manifested a bench shirt." And then I told my friend about it who's really, really into this, and she was like, "Yeah, you are totally manifesting wrong.

I need to do it on my own terms." And I think if you become so obsessed with that result, you make really poor decisions, and it'll come back to bite you in the butt.

[rock music] So what does world-class mean, Jodie?

So, Ender, how do you define world-class? I've got someone who's not only among the very best, but they set the standard for others.

And then the definition of world-class that we could follow in this episode has five main points, and that's measurable dominance, that it can be quantified against others, so, like, world records or championships or market share or output or skill ratings, something that shows that you operate at the very top.

Two is consistency over time.

So it's not just that you peak once, it's that you sustain it.

So world-class means you show up year after year.

It's not just this flash of brilliance that then goes away.

Now, while doing research about this very topic, you opened our conversation by saying, "I feel like I need to quit everything and focus in on this one thing because everybody I've studied does this thing, and they're doing pretty good." Tell us a little bit more about that and tell us what your conclusion is.

So you sold your company.

I sold my company, it was called JC Social Media.

My name's Jodie Cook.

It was actually my initials, but I named it completely by accident.

I named it in two seconds when I was at a networking event, when I realized I didn't have a company name.

I felt like I needed a company name.

Everyone in the room was introducing themselves.

See paypal.com slash protection terms.

You have to be more dedicated than them.

I almost feel like playing the long game or playing the infinite game does require such intentionality at the start.

Because you can't really, unless your long game is just to experiment.

I think that there's an element of experimentation before you choose your long game.

And then once you've got your long game, then you commit.

forever and especially if you know you're the kind of person who can just pick something and then go and go and go and not give up because you're tenacious and resilient and you'll just figure it out it's actually quite dangerous to begin down a route Because you just won't get out even when it's the long, even when it takes ages.

So I wonder if the experimenting, because I don't know, you know, you said that if you knew you wanted to be a designer from a very young age, and that was not typical, like lots of people get into it later.

See, that's why I don't like to play those games.

What is Jodi's personal success system?

So mine very much starts with setting an intention, a very definite intention.

And that's either, I don't know, I'm going to sell my agency or I'm going to win a medal at this competition or I'm going to get a publisher for a book.

And the next thing I will do is I will speak to people who have done it So some people learn from YouTube videos, some people learn from writing books or going to masterminds or whatever, but mine's just find someone who's done it and just talk to them about what they did and not really talking to them about it in such a way that they're teaching me, but more that they're just telling me their experience of doing it.

So then I'll try and find multiple people who have done the thing and they might not be in my immediate network, but I would probably just reach out to people and say, hey, you did this cool thing.

I'm trying to do it too.

Tell me more.

What are your thoughts or reaction to what I just said?