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Jodi Roebuck

Sep 23, 2026

0:32
Available at shop.moderngrower.co or using the link below.
0:40
Restaurant, order, beefsteaks and cherries.
0:44
And with the core of the majority of our business being in retail, beefsteaks are a hard one for us to present.
0:51
Farmer's market, CSA, restaurant, absolutely.
0:56
We haven't put beefsteaks in retail, but we have with restaurant especially.
1:03
And I think the, you know, the cherries are just so sweet.
1:06
I think, you know, talking to the agronomist, the cherry will sit at 10 to 12 bricks levels, sugar levels, and a beefsteak will only go four to six or something.
3:40
What do you
4:39
Could you support us in this journey?" Is that possible with the relationships you have? Do, do you think they would do that?
4:46
Y- Yes, absolutely.
4:47
So, um, firstly, we are direct to market in the retail space, so we are price setters, not price takers, and that's a, that's a key thing for us.
4:56
And, and in our retail stores, nobody's ordering anything.
5:00
It's our creative license.
5:01
It's our fridge.
5:02
It can't be empty, so we s- we stock and rotate it with anything, anytime.
speaker_2ADVERTISER
6:23
Did you initiate that, or did they request that?
3:45
He bent it to sit deeper in the soil, and that prevented all the soil from spraying out to the side.
3:52
Then we switched to the Japanese, the original paper pot transplanter, and got to know that, and we were getting four rows in.
4:01
We were really struggling with the closing of the furrow.
4:04
Underneath the chute on the paper pot model is a little steel flap that sticks down, and you suggested to bend that deeper to affect the closing of the furrow, and that was a game changer.
5:32
Jodi's solution was to switch to an elongated variety, one that grows down instead of out.
5:39
We've got an elongated one that we love.
5:41
It just grows like a sausage vertically out the ground, and we've found we can really crank up the density with that one.
5:47
It doesn't spread.
1:38
And I dunno, what, do you think you can, what, add a third of the volume to your salad mix? Like, you know, increase your sales, salad mix volume by a third more?
1:50
Yeah, easy.
1:51
I'd say, um, I'd say in...
1:54
Yeah, if you're just talking salad mix and n- not talking garnish for chef, not talking retail microgreens, third would be...
2:02
You wouldn't wanna be any higher.
2:03
Worse scenario, you know, uh, snowstorm eats up your high tunnel, but you've got a designated microgreens house, then th- that's your, uh, that's your...
2:14
When times are tough, it's y- your fast stuff is sometimes your only option to, to bounce back.
3:13
All the rest of the stuff is gone, and radish is the winner"?

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