J
Jodi Roebuck
4
APPEARANCES
2
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
SEP 21
Sep 23, 2026
How You Present Your Produce
0:44
1:06

Jodi RoebuckGUEST
And with the core of the majority of our business being in retail, beefsteaks are a hard one for us to present.

Jodi RoebuckGUEST
I think, you know, talking to the agronomist, the cherry will sit at 10 to 12 bricks levels, sugar levels, and a beefsteak will only go four to six or something.
Community Support Helps Local Businesses
4:47
D
4:39Diego FooterHOST
Could you support us in this journey?" Is that possible with the relationships you have? Do, do you think they would do that?

Jodi RoebuckGUEST
So, um, firstly, we are direct to market in the retail space, so we are price setters, not price takers, and that's a, that's a key thing for us.
S
6:23speaker_2ADVERTISER
Did you initiate that, or did they request that?
5 Variables That Turn an Underperforming Crop Into a Top Earner
3:52
4:04
5:41
D
3:45Diego FooterHOST
He bent it to sit deeper in the soil, and that prevented all the soil from spraying out to the side.

Jodi RoebuckGUEST
Then we switched to the Japanese, the original paper pot transplanter, and got to know that, and we were getting four rows in.

Jodi RoebuckGUEST
Underneath the chute on the paper pot model is a little steel flap that sticks down, and you suggested to bend that deeper to affect the closing of the furrow, and that was a game changer.
D
5:32Diego FooterHOST
Jodi's solution was to switch to an elongated variety, one that grows down instead of out.

Jodi RoebuckGUEST
It just grows like a sausage vertically out the ground, and we've found we can really crank up the density with that one.
Getting Creative with Optionality
1:54
2:03
2:14
D
1:38Diego FooterHOST
And I dunno, what, do you think you can, what, add a third of the volume to your salad mix? Like, you know, increase your sales, salad mix volume by a third more?

Jodi RoebuckGUEST
Yeah, if you're just talking salad mix and n- not talking garnish for chef, not talking retail microgreens, third would be...

Jodi RoebuckGUEST
Worse scenario, you know, uh, snowstorm eats up your high tunnel, but you've got a designated microgreens house, then th- that's your, uh, that's your...

Jodi RoebuckGUEST
When times are tough, it's y- your fast stuff is sometimes your only option to, to bounce back.