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Joaquin E. Wallace

Joaquin E. Wallace

Behavioral finance strategist, author of "Generational Wealth Begins with Generational Knowledge," creator of the Seven-Stage Generational Wealth Model, and adjunct instructor at Golden Gate University.

Oct 18, 2026

18:48
Was it frustration or people just didn't understand how to be successful?
18:54
Well, I wrote the book.
18:55
It was a self-inventory of myself, for one.
18:59
Because, you know, although I was in the business, again, as I mentioned earlier, you know, we have this relationship with money and we don't know why we have it.
19:10
And so...
19:12
Based upon that, I created a model, which is the seven stage generational wealth model.
19:17
Stage one of the model is our internal and external ecosystem, walls in and walls out.

14 MINS LATER

32:59
part, you have to be consistent in whatever you do.
21:43
Okay.
21:44
Because, you know, although I was in the business, again, as I mentioned earlier, you know, we have these, this relationship with money, and we don't know why we have it.
21:55
And so based upon that, I created a model which is the seven-stage generational wealth model.
22:02
Stage one of the model is our internal and external ecosystem, walls in and walls out, which creates our inherited financial narratives and encoded financial behaviors.
22:12
Stage two is our financial genetic code, which focuses on financial trauma and anxiety, which is a byproduct of stage one.
22:19
Stage three is financial healing, reprogramming our financial genetic code, stages two and one.
22:26
Stage four is financial edification, which focuses on financial literacy and inclusion.

13 MINS LATER

35:26
Mm-hmm.
16:38
Was it frustration or people just didn't understand how to be successful?
16:44
Well, I wrote the book.
16:45
It was a self-inventory of myself, for one.
16:48
Okay.
16:50
Although I was in the business, again, as I mentioned earlier, we have this relationship with money and we don't know why we have it.
17:00
And so based upon that, I created a model, which is the seven stage generational wealth model.
17:06
Stage one of the model is our internal and external ecosystem, walls in and walls out.

14 MINS LATER

30:51
So
19:55
Okay.
19:56
Because, you know, although I was in the business, again, as I mentioned earlier, you know, we have these, this relationship with money, and we don't know why we have it.
20:07
And so based upon that, I created a model, which is the seven-stage generational wealth model.
20:14
Stage one of the model is our internal and external ecosystem, walls in and walls out, which creates our inherited financial narratives and encoded financial behaviors.
20:23
Stage two is our financial genetic code, which focuses on financial trauma and anxiety, which is a byproduct of stage one.
20:31
Stage three is financial healing, reprogramming our financial genetic code, stages two and one.
20:38
Stage four is financial edification, which focuses on financial literacy and inclusion.

9 MINS LATER

29:31
Mm-hmm.
19:51
Was it frustration or people just didn't understand how to be successful?
19:57
Well, I wrote the book.
19:58
It was a self-inventory of myself, for one.
20:01
Okay.
20:03
Although I was in the business, again, as I mentioned earlier, we have this relationship with money and we don't know why we have it.
20:13
And so based upon that, I created a model, which is the seven stage generational wealth model.
20:19
Stage one of the model is our internal and external ecosystem, walls in and walls out.

14 MINS LATER

34:01
part, you have to be consistent in whatever
18:18
Okay.
18:18
Because, you know, although I was in the business, again, as I mentioned earlier, you know, we have these, this relationship with money, and we don't know why we have it.
18:30
And so based upon that, I created a model which is the seven-stage generational wealth model.
18:37
Stage one of the model is our internal and external ecosystem, walls in and walls out, which creates our inherited financial narratives and encoded financial behaviors.
18:46
Stage two is our financial genetic code, which focuses on financial trauma and anxiety, which is a byproduct of stage one.
18:54
Stage three is financial healing, reprogramming our financial genetic code, stages two and one.
19:01
Stage four is financial edification, which focuses on financial literacy and inclusion.

6 MINS LATER

25:07
Why seven stages?
18:19
Okay.
18:19
Because, you know, although I was in the business, again, as I mentioned earlier, you know, we have these, this relationship with money and we don't know why we have it.
18:30
And so based upon that, I created a model, which is the seven stage generational wealth model.
18:37
Stage one of the model is our internal and external ecosystem, walls in and walls out, which creates our inherited financial narratives and encoded financial behaviors.
18:47
Stage two is our financial genetic code, which focuses on financial trauma and anxiety, which is a byproduct of stage one.
18:55
Stage three is financial healing, reprogramming our financial genetic code, stages two and one.
19:02
Stage four is financial edification, which focuses on financial literacy and inclusion.

6 MINS LATER

25:36
Why seven stages?
16:19
Was it frustration or people just didn't understand how to be successful?
16:25
Well, I wrote the book.
16:26
It was a self-inventory of myself, for one.
16:29
Because, you know, although I was in the business, again, as I mentioned earlier, you know, we have this relationship with money and we don't know why we have it.
16:41
And so...
16:42
Based upon that, I created a model, which is the seven stage generational wealth model.
16:47
Stage one of the model is our internal and external ecosystem, walls in and walls out.

14 MINS LATER

30:59
most part, you have to be consistent in whatever you do.
18:16
Okay.
18:16
Because You know, although I was in the business, again, as I mentioned earlier, you know, we have these, this relationship with money, and we don't know why we have it.
18:28
And so based upon that, I created a model, which is the seven-stage generational wealth model.
18:34
Stage one of the model is our internal and external ecosystem, walls in and walls out, which creates our inherited financial narratives and encoded financial behaviors.
18:44
Stage two is our financial genetic code, which focuses on financial trauma and anxiety, which is a byproduct of stage one.
18:52
Stage three is financial healing, reprogramming our financial genetic code, stages two and one.
18:59
Stage four is financial edification, which focuses on financial literacy and inclusion.

7 MINS LATER

25:34
Why seven stages?
18:21
Was it frustration or people just didn't understand how to be successful?
18:26
Well, I wrote the book.
18:27
It was a self-inventory of myself, for one.
18:31
Okay.
18:33
Although I was in the business, again, as I mentioned earlier, we have this relationship with money and we don't know why we have it.
18:42
And so based upon that, I created a model, which is the seven stage generational wealth model.
18:49
Stage one of the model is our internal and external ecosystem, walls in and walls out.

18 MINS LATER

speaker_3ADVERTISER
36:54
But for the
18:24
Was it frustration or people just didn't understand how to be successful?
18:30
Well, I wrote the book.
18:31
It was a self-inventory of myself, for one.
18:35
Okay.
18:36
Although I was in the business, again, as I mentioned earlier, we have this relationship with money and we don't know why we have it.
18:46
And so based upon that, I created a model, which is the seven stage generational wealth model.
18:53
Stage one of the model is our internal and external ecosystem, walls in and walls out.

17 MINS LATER

36:22
part, you have to be consistent in whatever
18:10
Was it frustration or people just didn't understand how to be successful?
18:16
Well, I wrote the book.
18:17
It was a self-inventory of myself, for one.
18:21
Because, you know, although I was in the business, again, as I mentioned earlier, you know, we have this relationship with money and we don't know why we have it.
18:32
And so...
18:34
Based upon that, I created a model, which is the seven stage generational wealth model.
18:39
Stage one of the model is our internal and external ecosystem, walls in and walls out.

18 MINS LATER

36:44
part, you have to be consistent in whatever you

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