Mm-hmm.

Because I think now the barriers have been dropped, right? Before, I think, I remember when I decided to start Bumo, um, my company, and we s- we veered technical because we were actually a brick-and-mortar space, evolved into, like, online learning, and then evolved into what we are today and went more technical.

I remember that I had to beg our head of product to build something, and then they had to build a PRD, and then they had to talk to the engineer, and then they had to...

And then I had to just wait and wait and wait.

So I went from, like, having a vision for something-

100%.

Um, but right now in this AI world, an AI-forward marketer is better than a non-AI-forward marketer, right? Not because they're building, uh, ads with AI models and, or, like, AI images, but because they're thinking about how they're- Streamlining the workflows faster, getting metrics on conversion faster with AI.

So I think that's where it is.

And so given that this is not your first rodeo, I would love to hear about what it was like to close this round and a bit more about what that fundraising process was like.

Absolutely.

I, I mean, it was, it was very, very hard.

I can't imagine many companies coming on and saying that it's easy to fundraise.

I think even for the ones that look the most successful, right, where you see on, you know, traded VC, like raise, like 10 million, 20 million, 30 million, 40 million.

For most companies, it's very hard.

Um, we've had lots of nos.

What is the biggest money mistake you've made, either f- from your own life or building Bumo or Mary Education? You have so many different opportunities to draw from.