Joachim Splichal

Uh, we invited these, uh, these guys to come, and we fed them breakfast and lunch, and we'd have a day of talking about what our concerns were.

And this was the former chief marketing officer of Iams Pet Food, the former executive vice president of global strategy for McDonald's, uh, a, a pretty remarkable individual, Joachim Splichal, who is the chef of the Patina Group and founder of the Patina Group.

Uh, Michael Mack, who had founded Soup Plantation and who became, uh, a, a Vistage executive coach, uh, Vistage chair.

All of these guys would come and just sit with us and diagnose our problems with us and then help us come up with strategies.