Jo Siffert
Swiss racing driverWikipedia
2
MENTIONS
2
EPISODES
1
PODCASTS
Search complete. 2 mentions across 2 episodes found for "Jo Siffert".
Sep 28, 2026
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Unknown podcast
WHY IS TAG HEUER SO CONNECTED TO AUTO RACING?
Sep 28 · 1 Mention
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1:27speaker_0UNKNOWN
Then marketing and engineering began to merge.
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1:30speaker_0UNKNOWN
In 1969, Heuer put its shield logo on Swiss driver Jo Siffert's Formula 1 car, an unusually early example of a watch brand appearing directly on an F1 racing machine.
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1:42speaker_0UNKNOWN
The Ferrari partnership took things further in the 1970s.
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1:46speaker_0UNKNOWN
Heuer supplied sophisticated electronic timing equipment to Scuderia Ferrari.
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Unknown podcast
STEVE McQUEEN AND THE TAG HEUER MONACO: The Story Behind an Iconic Racing Watch
Sep 28 · 1 Mention
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0:42speaker_0UNKNOWN
McQueen wanted the production to look authentic.
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0:45speaker_0UNKNOWN
His character, racing driver Michael Delaney, wore the white racing suit and equipment associated with Swiss driver Jo Siffert, one of the era's best-known racers and a Heuer ambassador.
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0:56speaker_0UNKNOWN
That created a visual problem.
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0:58speaker_0UNKNOWN
The racing suit carried a Heuer logo, so McQueen needed a watch that matched the branding on the costume.