Jo Hutton

A lot of people who burn out step back or stop.

Jo Hunt stepped sideways and then built something bigger than what she had before.

After 16 years as a yoga teacher training more than 50 teachers, she hit a wall in 2022.

Rather than rebuilding the same business, she went back to first principles, found a framework that worked for her.

and started writing about it on Substack, which has resulted in 47,000 subscribers and an open rate of 42%, 177,000 Instagram followers and a debut book publishing later this year, plus her own podcast, Before the Work Begins.

She built a loyal, paying community around ideas rather than products, without a publisher's platform or corporate backing.

For any founder who has wondered how to turn an audience into a business, Jo's story is a practical case study.

Thank you, Jo, for coming on How to Start Up.