I mean, and we've talked about Blackside Nauseam as well, right, around...

Yeah, so for example, like there's tons of certification programs training out there on... how to build an AWS.

You know, we have great training programs and developers can get skilled up on a variety of AWS capabilities.

And similarly, it is fairly easy in the marketplace to find highly skilled Python developers, as an example, right? People that can...

write applications in common programming languages, right? Speech applications depend on a more esoteric set of, historically depend on a much more esoteric set of protocols, like SRGS for developing grammars.

And there were just nuances in the way that you built things, like coding a post-processing script in order to take what someone says as their response to a question in an IVR, How many people are, if you're booking a hotel, how many people are in your party? And I say, well, it's myself, my wife, and my two kids.

What they need to hear is two adults and two children.

Oftentimes they're doing the same