So what kinds of help does Sutherland provide to its clients? And especially, you probably do all sorts of AI transformation advice, but in carrying out this particular strategy that we've been talking about, what kinds of help do you provide?

You know, if I had to say in a sentence, I would say it's we help get our clients from an AI possibility to AI production.

And when we go into clients and they're like, we've got 10 pilots.

Okay, to my eye, that's 10 possibilities.

They're pilots.

You're proving it could add value.

That's a possibility.

So my question here is, what do organizations tend to get wrong with? When they try to use AI to either start a digital transformation, a true one that crosses departmental boundaries, has a big impact, or even jumpstart an existing one.